10
This project involved designing a set of pictograms for Santillana del Mar, a picturesque town in northern Spain. I chose this locality to bring a unique twist to the assignment, focusing on the challenge of capturing its essence with minimalistic design. The objective was to achieve maximum reduction of visual elements while adhering to specific grid and dimension requirements.
The final designs feature a soft color palette of greens and yellows, reflecting the town’s natural surroundings and historic charm. Each pictogram highlights key aspects of Santillana del Mar, blending its rich cultural heritage with a clean, modern graphic approach. This project pushed me to balance simplicity and expressiveness, resulting in a series of symbols that convey the town’s identity in a visually cohesive manner.