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This project focused on creating a transmedia advertising campaign for Javea Cars, a car rental company in Jávea. The goal was to attract young audiences to rent a car during the Fallas festival, offering an alternative to the city's crowds. The campaign included posters, event tickets, participant T-shirts, QR stickers, and social media content. A cohesive visual identity was maintained across all formats, ensuring a dynamic and engaging experience that reinforced the brand’s appeal to a younger audience.