About me.

My name is Lucía Derqui, and I am a Graphic Design student currently in my third year at the Escola Superior de Disseny de València (EASD). I am passionate about exploring various branches of graphic design, with a strong focus on editorial and web design, as well as corporate identity and poster design. I am always excited by the challenge of bringing a visual concept to life, whether through digital mediums or analog techniques.

Throughout my projects, I’ve developed a preference for clean, minimalist aesthetics, where simplicity, order, and contrast play a vital role. I believe that design is more than just creating an image; it is about crafting a powerful visual language that can convey ideas, emotions, and concepts effectively. For me, design serves as a tool to communicate meaning and evoke a response, making each project a unique narrative.

Photography is another significant aspect of my creative process. I often incorporate my own original photographs into my designs, which adds a personal touch and allows me to create more authentic and engaging visuals. This hands-on approach not only enriches my work but also enables me to push creative boundaries and experiment with different visual styles.

I consider myself a versatile, organized, and curious designer, capable of adapting to new challenges and collaborating effectively in a team environment. I draw inspiration from everyday life, the people I meet, the places I visit, and the experiences I live. I am constantly seeking new sources of creativity, always ready to learn and evolve as both a designer and an individual.

1

GR11 // Trans-Pyrenean Route

This comprehensive identity system was developed for the Global Identity course to unify and strengthen the visual presence of one of Southern Europe’s most iconic hiking trails, connecting the Cantabrian Sea with the Mediterranean. The graphic system draws inspiration from cartography, mountain landscapes, and technical outdoor gear. It is applied consistently across both digital and physical touchpoints, specifically designed to guide and accompany hikers throughout their journey.

2

Marine Noise Pollution | Audiovisual Project

Developed for the Audiovisual Graphic Design course, this infographic video addresses the environmental impact of acoustic pollution on marine ecosystems. The project features a non-conventional visual narrative where graphic language and sound are deeply intertwined. Utilizing TouchDesigner and After Effects, the piece combines generative graphics with motion design to create an immersive experience that highlights the urgency of this climate issue.

3

Editorial Publication on the 2024 DANA in Valencia

This editorial project explores the devastating DANA that struck Valencia in 2024, causing severe damage and loss. Rather than focusing solely on the facts, the publication offers a reflective and philosophical perspective on the events, drawing on the thoughts of great thinkers throughout history. Through intentional use of color and typography, the design conveys the emotional weight of the catastrophe and highlights the fragility of the human condition in the face of natural disasters. The publication seeks to provoke thought and empathy, while inviting the reader to reflect on resilience, vulnerability, and collective memory.

4

This project involved designing a book jacket for , reinterpreting its message to emphasize its psychological and philosophical depth over its military connotations. The final design uses a minimalist yet impactful approach, with a childlike illustration representing the theme of war through the lens of innocence. A balanced composition, earthy and contrasting colors, and military-inspired typography were carefully chosen to reflect the duality of war and strategy.

5

Bollereta Fest: Visual Identity Design

This project involved creating the visual identity and promotional materials for Bollereta Fest, a celebration of lesbian culture hosted in the Jardines de Viveros, Valencia. The design combines playful typography with vibrant, inclusive elements to reflect the festival's diverse offerings, from music and debates to food trucks and sports. The final poster captures the lively, welcoming spirit of the event, ensuring a strong connection with its target audience.

6

Redesign Proposal for the Coat of Arms of Jávea

This project was developed for the subject of Corporate Identity and consisted of a redesign proposal for the official coat of arms of Jávea, a coastal town in Alicante. Although the municipality had already updated its historic emblem, I believed there was still room for further simplification and refinement. My goal was to create a more contemporary and versatile version of the coat of arms, preserving its essential symbolism while reducing visual complexity. The result is a cleaner, more modern interpretation that maintains a strong connection to the town’s heritage.

7

Transmedia Advertising Campaign for Javea Cars

This project focused on creating a transmedia advertising campaign for Javea Cars, a car rental company in Jávea. The goal was to attract young audiences to rent a car during the Fallas festival, offering an alternative to the city's crowds. The campaign included posters, event tickets, participant T-shirts, QR stickers, and social media content. A cohesive visual identity was maintained across all formats, ensuring a dynamic and engaging experience that reinforced the brand’s appeal to a younger audience.

8

Corporate Identity Manual for Pandepipas.

This project involved the creation of a full corporate identity manual for Pandepipas, a fictional café brand. The objective was to design a cohesive and memorable brand from the ground up, covering all visual and communicative elements. The work included the development of the logo, color palette, typography system, stationery, social media presence, and overall brand tone and personality. The result is a warm and approachable identity that reflects the friendly and nostalgic spirit of the café.

9

Video Résumé: Content Creator Application

This project consisted of creating a video résumé as part of the Photography and Audiovisual Media course. The video was both directed and performed by me, showcasing my lifestyle and personal approach to filming and editing. It was crafted to reflect my individuality and skills in creating engaging, authentic content for digital platforms.