PORTFOLIOLucía Derqui Méndez
EASD Valencia2024-2025

About me.                                          



My name is Lucía Derqui, and I am a Graphic Design student currently in my second year at the Escola Superior de Disseny de València (EASD). I am passionate about exploring various branches of graphic design, with a strong focus on editorial and web design, as well as corporate identity and poster design. I am always excited by the challenge of bringing a visual concept to life, whether through digital mediums or analog techniques.

Throughout my projects, I’ve developed a preference for clean, minimalist aesthetics, where simplicity, order, and contrast play a vital role. I believe that design is more than just creating an image; it is about crafting a powerful visual language that can convey ideas, emotions, and concepts effectively. For me, design serves as a tool to communicate meaning and evoke a response, making each project a unique narrative.

Photography is another significant aspect of my creative process. I often incorporate my own original photographs into my designs, which adds a personal touch and allows me to create more authentic and engaging visuals. This hands-on approach not only enriches my work but also enables me to push creative boundaries and experiment with different visual styles.

I consider myself a versatile, organized, and curious designer, capable of adapting to new challenges and collaborating effectively in a team environment. I draw inspiration from everyday life, the people I meet, the places I visit, and the experiences I live. I am constantly seeking new sources of creativity, always ready to learn and evolve as both a designer and an individual.
         





1





Book Jacket Design: The Art of War

This project involved designing a book jacket for The Art of War, reinterpreting its message to emphasize its psychological and philosophical depth over its military connotations. The final design uses a minimalist yet impactful approach, with a childlike illustration representing the theme of war through the lens of innocence. A balanced composition, earthy and contrasting colors, and military-inspired typography were carefully chosen to reflect the duality of war and strategy.


2





Bollereta Fest: Visual Identity Design

This project involved creating the visual identity and promotional materials for Bollereta Fest, a celebration of lesbian culture hosted in the Jardines de Viveros, Valencia. The design combines playful typography with vibrant, inclusive elements to reflect the festival's diverse offerings, from music and debates to food trucks and sports. The final poster captures the lively, welcoming spirit of the event, ensuring a strong connection with its target audience.


3





Transmedia Advertising Campaign for Javea Cars

This project focused on creating a transmedia advertising campaign for Javea Cars, a car rental company in Jávea. The goal was to attract young audiences to rent a car during the Fallas festival, offering an alternative to the city's crowds. The campaign included posters, event tickets, participant T-shirts, QR stickers, and social media content. A cohesive visual identity was maintained across all formats, ensuring a dynamic and engaging experience that reinforced the brand’s appeal to a younger audience.


4





Video Résumé: Content Creator Application

This project consisted of creating a video résumé as part of the Photography and Audiovisual Media course. The video was both directed and performed by me, showcasing my lifestyle and personal approach to filming and editing. It was crafted to reflect my individuality and skills in creating engaging, authentic content for digital platforms.









5



Magazine Design: Rusowski

This magazine design project focuses on the Spanish musical artist Rusowski. Inspired by his raw and authentic sound, I opted for a clean and minimalist aesthetic that aligns with his straightforward, no-frills approach to music. The design captures the essence of his powerful yet sincere style.



6




Infographic Design: Screen Printing Technique

This project focuses on creating an infographic that visually explains the screen printing process. Using a clean and organized layout, the design combines technical information with an emphasis on clarity and accessibility. The project highlights the versatility of screen printing while addressing its advantages, challenges, and sustainability practices.



8



Photobook: The Story of Aging

This photobook project was developed for the Photography and Audiovisual Media course, where I explored the theme of aging through the life of Pilar Arnau. I particularly enjoyed this project as it allowed me to combine both analog and digital photography techniques. The assignment had minimal restrictions, but it required a variety of shot types and compositions, with a maximum of six photographs. This freedom enabled me to capture an intimate and expressive narrative that highlights the beauty and complexity of old age.



9



Brand Creation: Proa

For this project, I developed a clothing brand named Proa, focusing on a youthful and vibrant aesthetic. With no strict guidelines, I had the freedom to fully express my personality and energy in creating the brand’s identity. I designed the entire corporate identity and even launched a small collection, producing a limited run of 20 pants and hairbands, all of which sold out through Instagram. This project was particularly rewarding, as it allowed me to bring a real brand to life and manage every aspect of its visual and marketing strategy.




10



Pictogram Design: Santillana del Mar

This project involved designing a set of pictograms for Santillana del Mar, a picturesque town in northern Spain. I chose this locality to bring a unique twist to the assignment, focusing on the challenge of capturing its essence with minimalistic design. The objective was to achieve maximum reduction of visual elements while adhering to specific grid and dimension requirements.

The final designs feature a soft color palette of greens and yellows, reflecting the town’s natural surroundings and historic charm. Each pictogram highlights key aspects of Santillana del Mar, blending its rich cultural heritage with a clean, modern graphic approach. This project pushed me to balance simplicity and expressiveness, resulting in a series of symbols that convey the town’s identity in a visually cohesive manner.